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The first steps always are awareness, recognizing there is a problem opens the door to addressing it with a solution

Davi Ottenheimer / Trust, Digital Ethics Technologist, Advisory board member of Accenture

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The first steps always are awareness, recognizing there is a problem opens the door to addressing it with a solution. The most likely person to buy a security solution is the one who says they refuse to hear about a problem unless there is a solution ready