Now almost all large digital marketplaces are AI-driven marketplaces. This means they rely on artificial intelligence solutions like content moderation, image recognition or smart recommendations. These solutions filter content, recommend the most relevant products to shoppers, and help ensure that users publish appropriate items or leave feedback.
Online marketplaces and online shops, like any other internet services, have to monitor the appropriateness of countless items and real user testimonials per day.
The European Union cares about the threats online platforms can bring to their users, so they decided to release two regulations: The EU Digital Markets Act (DMA) and The European Union’s Digital Services Act (DSA), addressing illegal content, transparent advertising and disinformation. Non-compliance can result in a fine up to 10% of the company’s total worldwide annual turnover.
Furthermore, due to the popularity of AI-based solutions used in marketplaces and online shops, this industry is extremely prone to attacks. If you own a marketplace or plan to launch an online shop, keep in mind the risks associated with it.
Automated image analysis can misclassify spam and toxic online comments if malicious actors modify the text. This makes content moderation and spam filters ineffective.
Automated text analysis can misclassify spam and toxic online comments if malicious actors modify the text. This makes content moderation and spam filters ineffective.
Deepfakes make it possible to generate fake videos and images. Fake news detectors are special systems trained to detect artificially generated content. If manipulated, detectors can fail to recognize fake, which will lead to them being mistakenly blocked. Automated content integrity can misidentify disinformation.
Search pages can show unsafe or manipulated results in case of strategic data poisoning. These attacks refer to attempts to pollute machine learning models and threaten their integrity as well as to control the behavior of a trained model. They impact the ability to produce correct results.
AI language models and chatbots such as GPT, Claude are vulnerable to various attacks: prompt injections, jailbreaks, data stealing, adversarial examples, and other safety bypass techniques.
Our team of security professionals has deep knowledge and considerable skills in cyber security, AI algorithms, and models that underlie any content moderation system. Your algorithms can be tested against the most critical AI vulnerability categories that include Evasion, Poisoning, Inference, Trojans, Backdoors, and others.
We offer Solutions for Awareness, Assessment, and Assurance areas to provide 360-degree end-to-end visibility on the AI threat landscape.
